Rory's Marketing Blog
Domino's Debuts First-Of-Its-Kind Apple CarPlay Ordering App (tastingtable.com) For my first blog post, I chose to write about Domino's most recent addition to its brand, which is Apple Carplay. Domino' is the first pizza chain to integrate car play and one of the first fast food companies to do so. This new marketing tactic by Domino's might not seem like the most interesting event to most people but I started working at my local Domino's in Walnut Creek California right when Covid started, and I like to follow along with any new news or updates from them. The article I read was published by Tasting Table and I believe I originally heard about this through today.com. In the article Senior Vice President, Christopher Thomas-Moore said that Domino's is known to be a leader when it comes to new technology being used in the pizza industry and that this new addition of Apple Car Play is an example of such. Another main point of the article and major reason for thi